Hitch Your Antenna to the Stars!: Early Television and Broadcast Stardom
"Hitch Your Antenna to the Stars" is the first cultural and industrial history of early television stardom. Susan Murray argues that television stars were central to the growth and development of American broadcasting. They were used not only to promote programs and the sale of television sets and advertised consumer goods, but also to established network identities. Through profiles of well-known performers including Milton Berle, Sid Caesar, Jackie Gleason, and Lucille Ball, she shows how the television industry gave birth to the idea of TV stars and established a system of star production and management notably different from the Hollywood star system of the studio era.
Starting Your Television Writing Career: The Warner Bros. Television Writiers Workshop Guide
Deborah Pearlman and Abby Finer of the Warner Bros. Television Writers Workshop reveal in this essential guide insider tips and tricks aimed at paving the way to better scripts by new writers. The book focuses on all aspects of writing for television, from the definition and importance of sample material to what it takes to be a successful TV writer. The authors offer invaluable insider information on the keys to writing a good script and how to choose the right show for sample material. In particular, they provide instruction on troubleshooting scripts--with a do and don't list. For the novice scriptwriter, they include advice on how to research, brainstorm ideas, and write a beat sheet and outline through to a polished draft. Filled with practical advice and up-to-date industry information, each chapter provides strategies and insights that will jumpstart a fledgling writing career toward success.
Starting Your Television Writing Career: The Warner Bros. Television Writiers Workshop Guide 
Discounted television > Starting Your Television Writing Career: The Warner Bros. Television Writiers Workshop Guide
Democracy and the Mass Media: A Collection of Essays by Judith Lichtenberg, ISBN 0521388171
In this volume a group of distinguished legal and political theorists and experts on journalism discuss how to reconcile our values concerning freedom of the press with the enormous power of the media--especially television--to shape opinions and values. The policy issues treated concern primarily the extent of justifiable government regulation of the media and the justification for regulating television differently from newspapers. The volume contains some highly original and groundbreaking analyses of philosophical issues surrounding the First Amendment of the U.S. Constitution.
Democracy and the Mass Media: A Collection of Essays by Judith Lichtenberg, ISBN 0521388171
Discounted television > Democracy and the Mass Media: A Collection of Essays by Judith Lichtenberg, ISBN 0521388171